Investor perspective.

Investment storytelling.

Gold Advisory was founded in 2024 by Anna Goldgefter, CFA.

Before helping companies speak to investors, Anna spent her career as one.

Analyst and trader
Equity research and trading at a $500M mutual fund.

In the room with investors
Heard CEO pitches, joined earnings calls and listened to analysts make their case.

Investment writing
Years of institutional and retail investment content at Manulife Investment Management, including equity pitches and white papers.

Executive voice
Ghostwrote LinkedIn commentary for senior executives and built an investor newsletter from scratch.

Selected work

From farm to fork

Thought leadership · Manulife Investment Management

Researched and wrote this institutional viewpoint from scratch. It earned the team its first ever invitation to an MS conference and was followed by new investor commitments to the strategy.


MIM’s GRESB Real Estate and Infrastructure Assessment results showcase commitment to ESG integration

Press release · Manulife Investment Management

Wrote the press release announcing the firm’s 2022 ESG benchmark results for its real estate and infrastructure portfolios, turning a technical assessment into a clear story for investors.


From a top executive

Investor Letter· Manulife Investment Management

Wrote the investor letter that opens the real estate section of the report, in the voice of a senior investment executive.


The case for gold

Investment thesis · Guest blog post

An original investment thesis on gold: the argument, the supporting evidence, and the risks, in two pages.


Not investment advice.